Ray Ban’s New Eyewear Collection Mega Wayfarer and Mega Club Master
Staying true to your roots yet evolving to meet the current trends can be a bit tricky affair and that is exactly what Ray Ban’s superbly managed to do with their new eyewear collection Mega Wayfarer and Mega Club Master. Both of them have been iconic even though they represent a very different persona.
Mega Wayfarer has represented the rebellious youthful energy that has enchanted generations of youth. It represented the charm, the moodiness, the playfulness and the sensuality of youth and has been a favourite of its target audience since decades unsurprisingly.
The Mega Club Master, on the other hand, focused on authenticity and wisdom. It gave an aura of a seasoned gentleman/woman, who is not a slave of his/her emotions anymore and is someone who can be trusted. It became the choice of leaders, thinkers and those who wanted to show that side of themselves.
The 2023 collection stays true to the original message and yet addresses and adopts to the modern aesthetics. In the process Ray Ban has given us some looks that are still timeless classics but look modern and contemporary at the same time. Will this new collection impress the die-hard fans of classic Ray Ban? You will be the judge but we certainly think so.
The clever campaign images along with the captions make the message even clearer. The focus is “Genuine since….”
“Genuine since you found your match”
“Genuine since you owned your edge”
“Genuine since you found your people”
“Genuine since you left that place”
“Genuine since you ditched their standards”
They are all brilliant and genius representation of the modern times. Wise or rebellious, Ray Ban’s have always represented strong-minded people and has been more than just a pair of glasses. They have always been a statement by the wearer and the above statements prove that Ray Ban’s has not only managed to be relevant today but their innovative designs have achieved the perfect balance between staying true to their roots while making smart modifications to represent the current era.
Which of the above statement stands true for you and how would you complete your own sentence?
“Genuine since ____________________”