Dirty denim, dirty environment? So 20th century. Introducing the eco-friendly ‘DetoxDenim’: A collection by Armedangels – an innovative effort dedicated to fashion lovers and Mother Earth.
‘REAL CLEAN JEANS IF YOU KNOW WHAT WE MEAN’
Jeans manufacturing is one of the most harmful fashion processes. Besides consuming an enormous amount of water, it also pollutes water and crazily pumps CO2 into our atmosphere. Introducing ‘DetoxDenim’.
In this collection, Armedangels utilizes cutting-edge techniques to create everything from scratch. The products hold no unnecessary chemicals: no fertilizer, zero synthetic pesticides, nuh-uh toxic bleach. Goodbye toxins, hello future.
THINK YOUR JEANS ARE DURABLE? THINK ‘DETOXDENIM’!
DetoxDenim Circular is even further ahead in terms of sustainability. Each item here consists of 20% organic cotton, recycled from Armedangels’ earlier production. In other words: denim rubbish makes new jeans, over and over again. This way, at the end of the jeans’ service life, they can be easily dismantled and further recycled. The creators replaced rivets with embroidery to keep the fibers in circulation for as long as possible.
For DetoxDenim Circular, Armedangels rely on the patented waterless, energy-saving Dry Indigo® dyeing technology. This helps them save 13% H2O compared to other DetoxDenim parts. More air to breathe, more water to swim, and more future denim – we sure are not complaining.
‘NO WATER WAS HARMED IN THE DYEING OF THIS DENIM’
DetoxDenim Dry Black sets new standards for saving water. Using the Dry Black® foam dyeing technology of Tejidos Royo, Armedangels reduce their water pollution potential to ZERO. This means the brand can now dye black denim with fewer chemicals and way less energy. “Jeans so clean, they’re practically naked.” – Armedangels proudly stated.
Armedangels is a German-based fashion brand, founded in 2007. With the slogan “We’re not here to just make fashion, we are here to make change”, they have proved themselves as one of the most active eco-directed labels in the industry. So far, they’ve come up with many solutions to help the environment: circularity, carbon cut-downs, organic cotton usage, campaigning, etc. They also upload articles to raise awareness about sustainable fashion and the environment in general on their website.