GUCCI GIFT CAMPAIGN 2022

A starlit Journey – Gucci Gift Campaign 2022

Gucci Gift Campaign 2022 is all about travel with class, be it towards the home or a holiday destination. The message speaks loud and clear. “It’s not about the destination, but the journey.” It brings back the nostalgia of the Hollywood glamour of its golden era. Passenger rush through the corridors of the station to get on board the luxurious train. The rich décor reminds you of the Orient Express. The snow outside creates the perfect setting for the festive holiday. Everyone is dressed to impress as if heading to a ball. The clock ticks 11:00 but the night seems to be just starting out. The sharp porters help passengers with their fancy luggage as the passengers take a moment to take their breath. Everyone gathers in the dining compartment to socialize with Champaign and scrumptious food.

The joy of the festive season is accentuated by the kaleidoscope of intricately designed garments and shimmering accessories as the train passes through the night. While some passengers indulge themselves with a book or drift asleep to the lullaby of the engine and chatter, others take this time to get to know their fellow travelers. Some adorable dogs ensure they are not any less fashionable than their human friends.

Jordan Hammingway brought the vision of Gucci’s creative director Alessandro Michele to life with his short film while Carlijn Jacobs took the stills. The images also highlight the glittering collection of Gucci accessories, shoes, and minaudieres along with the Gucci Décor and Gucci Lifestyle accessories.

Through this campaign, Gucci really encapsulates the ultra-luxury dream of the journey with the excitement of being away from home. A starlit journey that would be the one to remember.

Visit their website to buy the collection.