Versace jumps across the pond this year for their spring/summer 2020 Cruise campaign shot by Robi Rodriguez and styled by Jacob K.
Set in the wild west, the campaign video, The Heist pays homage to various cultures and times in the west merging them together seamlessly. No reference to the Wild West is complete without a sheriff and outlaw. IMG’s Islam Dulatov plays the outlaw while Soulemane Tounkara gets behind the wheel of the Sheriff’s ride.
While the video is a joy ride, the images taken by Robi Rodriguez are set in stunning backdrops of a vast wilderness. The strong contrast of the colours makes a bold statement. They make you want to go and explore these amazing locations for yourself. Being part of The Heist is totally optional but not recommended.
The styling was taken care of by Jacob K. and showcases some unsurprisingly stylish outfits including patterned shirts, tracksuits with the signature Versace print and a denim two-piece. We particularly love the beige trench coat worn by Soulemane Tounkara.
Either this campaign inspires you to buy your favourite pieces from the cruise collection or makes you want to go visit the Wild West, you better do it while you have a chance. We will recommend both.